8.06.2010

Name and Graphic Mark

THE NAME DOCK

When I presented my thesis topic to the midpoint committee it was called, Finding Home: The Truth About Older Child Adoption. At first I did not have any problems with it because it was straight-forward, I thought it worked pretty well. Later I realized that it was bland, perhaps too straight-forward and it is not memorable. I also received a comment that the subtitle, “The Truth About Older Child Adoption” sounded more like “The Truth About Used Cars”.

I had to think of a new name. I did not want any negative connotations on my thesis’ name. I wanted it to be creative and memorable. I hoped to find a word that I can give a new important meaning, something that will not be lost in the clutter.

I started with the obvious, I listed words that are related to adoption, foster care, family, home, love, search, etc. and then the word dock came out of my list and caught my attention. Dock? Sailing, boats, water, harbor? It is not a word that is usually linked to adoption, family and not even children. Dock is commonly defined as a pier landing or a platform used by vehicles for loading and unloading. As a verb it is defined as a place to join or to connect. To me it all made sense. To me, dock is the end of a journey and start of a new one.

(to be continued…)


GRAPHIC MARK

Initial Sketches







Architecture

Final



No comments:

Post a Comment